The Mirror
Group/Trinity Mirror
- What structure does the company have?Trinity Mirror is a conglomerate that acts as parent company to a range of different newspapers. The CEO is named Simon Fox.
- What is their audience reach?
They can reach audiences throughout England
and Scotland using 323 newspapers. They do this via print and online news. They cover their audiences print needs by printing newspapers and distributing them throughout England and Scotland with newspapers such as the Daily Mirror. Online, Trinity Mirror has websites to make the news more accessible for their audiences and has a solid presence online through social media. For example, their newspapers have Twitter accounts with a significant following. - What news subsidiaries do they own to demonstrate the global reach?To gain a global reach, they have subsidiaries that have an online presence, so that a much larger, worldwide audience can be reached. One of the largest print papers with an online presence that they own is the Daily Mirror. The Daily Mirror has averaged around 583,000 print copies in circulation per day in the UK and receives a traffic of around 12 million users per day online.
News Corp
What
structure does the company have?News Corp is a cross-media conglomerate that was founded by Rupert Murdoch who now controls the company as CEO and as Chairman of the Board.- What is their audience reach?News Corp reach all over the world, with subsidiaries based in the UK, America, Australia and online. They provide the news via print, digital and online methods to cater for as large of an audience as possible. Their print repertoire includes newspapers such as the Times and the News York Post. Their digital platforms include Fox and online they also have a significant Twitter following and websites for each of their newspaper subsidiaries.
- What news subsidiaries do they own to demonstrate the global reach?News Corp is a huge multi-media conglomerate that owns companies involved in television, print media and online. In TV they have large channels such as Fox and Sky. In the UK they own newspapers such as The Times and online they own Punters.com.au, an Australian betting website.
https://en.wikipedia.org/wiki/List_of_assets_owned_by_News_Corp
Summary
Both of these are large, multimedia organisations that act as gatekeepers for lots of places in the UK, America and Australia. They both do this via print, digital and online methods all receiving considerable traffic. I believe they provide news and entertainment for a range of NRS grades. The main audiences they provide for are C1, C2 and D. This is because to gain their large audiences they had to appeal to a large amount of people, to target A or B grades they would have to be less general with their news and begin to hit a niche.
Summary
Both of these are large, multimedia organisations that act as gatekeepers for lots of places in the UK, America and Australia. They both do this via print, digital and online methods all receiving considerable traffic. I believe they provide news and entertainment for a range of NRS grades. The main audiences they provide for are C1, C2 and D. This is because to gain their large audiences they had to appeal to a large amount of people, to target A or B grades they would have to be less general with their news and begin to hit a niche.
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