Sunday, 25 February 2018

M2- Berstein


Restricted (restricted because limited information is given to/known by the reader)
  • Words are predictable, standard language that is used on a day to day basis.
  • Vocabulary is limited and often habitual.
  • Often used between people that share identifications.
  • People can understand without a full explanation.
 
Elaborated (elaborated because it’s giving more information)
  • A wider vocabulary is used.
  • Language is explained and contextualised.
 
Comparisons
BBC NEWS: Toys R Us UK goes into administration- http://www.bbc.co.uk/news/business-43225248
Mirror: Bloodbath on the high street: Three major chains announce 6,000 jobs cuts in one morning- https://www.mirror.co.uk/news/uk-news/bloodbath-high-street-bloodbath-high-12102203
 
I will be discussing the difference between two articles by investigating multiple aspects of each. The articles I have investigated are from BBC News and The Mirror and both concern Toy R Us UK going into administration.  
Headlines are a very important part of the article as it can heavily contribute to whether a user clicks/ decides to read an article. These headlines in particular were interesting to read. The BBC went for a simple headline that didn’t give too much information on the topic at hand, instead relying on the fact that you’ll click the article and find out there. Due to its lack of explanation we can say it’s restrictive, especially with its use of the word “administration”. Here, the writer of the article is assuming that everyone who reads the article understands what the word ‘administration’. This is probably because the majority readership of the BBC News business section is those labelled ABC1 socio-economically. Therefore, the writer feels as if the word needs no explanation. In the Mirror, the headline is a lot more elaborated, stating that there has been “6,000 job cuts”. Here they get straight to the point and do not hide what has happened underneath a word that their C2DE target audience may not understand. The headline they use is also a lot more sensationalist, using the word “bloodbath” as an adjective to describe the situation, this connotes chaos to the reader.
In the Mirror, the adjective “major” is used. This emphasises the size of the companies involved which in turn makes the subject of the article seem more important than it actually may be. This is used to shock the reader, implying that even the large companies are struggling at the moment. This is an example of a noun used by the Mirror to make their story more appealing to the reader. The BBC on the other hand did not rely on descriptive language as much, and went for a more statistical approach. At one point it is wrote that “26 stores will close this spring”. This informs the user with more details about the topic, “26 stores will close this spring”. This informs the user with more details about the topic, rather than glorifying it using interesting adjectives and nouns.
Both articles have small paragraphs that are clear and easy to read, this is because it’s a common convention of news reporting to have one sentence per paragraph, however the BBC does sometimes use two. This again could be because of the BBC’s socio-economically higher target audience, as it may be presumed that they can concentrate more on/are used to reading larger paragraphs. This is important because if the article was written too simply for those of a higher NRS grade, they may feel patronised and become bored of what they’re reading.
 
 
 
 
 
 
 
 
 
 
 

Tuesday, 20 February 2018

P3 & M2- Soft News and Hard News

Soft news:

v  Article 2: 'Best day ever!': Holly Willoughby and Phillip Schofield neck FOUR glasses of neat whisky... before feasting on huge slices of cake to celebrate her birthday on This Morning- http://www.dailymail.co.uk/tvshowbiz/article-5367431/Holly-Willoughby-Phillip-Schofield-neck-whisky.html
Hard news:
v  Article 3: Trump claims he never dismissed Russian meddling, blames Obama- http://www.nydailynews.com/news/politics/trump-claims-russia-succeeded-dividing-america-article-1.3828013
v  Article 4: Iranian plane crashes into mountain, killing 66 people on board- http://www.nydailynews.com/news/world/iranian-plane-crashes-66-passengers-leaving-tehran-article-1.3827785

All my articles were found online as it is much easier to find specific articles online rather than in a newspaper as you can simply type in and search for what you want using a web browser (e.g. Google Chrome) or on the newspapers’ website. Articles 1,3 and 4 were all found on the homepage of their respective websites as they were all large stories at the time in their own right. Article 1 was popular due to Roberto Firmino’s good performances at the time, whereas 3 and 4 were both important world news that the newspapers felt needed to be seen. This is why they were put on the homepage as it’s the initial content readers see when they go on the website. Article 2 was found on the side bar on the page which displayed another article due to its lack of importance and global appeal. For example, the Kardashians made it onto the homepage because of their popularity, which is significantly larger in volume compared to the two presenters that featured in my chosen article.


Article 1 has a simple headline that effectively draws in readers by being straight to the point and telling them exactly what they’re going to get without spoiling the answer to what the writer hopes the reader is now asking themselves (why is Firmino so crucial to Liverpool?). Article 2 has a long winded title to intrigue readers into reading it all (just because of the shear length of it). Even though it’s long, it’s almost as if they don’t expect the reader to read it all so try to pull the reader in with the first few words: “Best day ever!”. An exclamation mark is used to emphasise how good of a day they’re suggesting it to be. Article 3 name drops Donald Trump and then uses the word “claims” directly afterwards. This suggests that he might be lying but does not give away for sure if he is or not, here they use Trumps shaky relationship and reputation with/within the media to make people think he is lying (therefore making them want to click on the article to find out if he is or not). Article 4 is another simple and straight to the point title but does not play any kind of tricks to persuade you to click on the article. This is largely due to the newspaper having respect for the people involved in the accident and to the terrible press the newspaper would receive in return to exploiting an accident such as this one.


Sensationalist language is language used to excite the reader, sometimes in a vulgar manner. Article 1 has none of this due to the content only really including statistics and quotes, so not many sensationalist descriptions are required. However, the article does provide imagery by reading “opens up the space for Salah to make that penetrating diagonal run in behind that space between the full-back and the centre-back”. This description can make you almost recreate the situation inside your head, which is exactly the aim of imagery. Mentioning the positions of the players can help the target audience (those who are interested in football) to really visualise it even more clearly as they can recall from when they’ve seen it happen before. In article 2 there isn’t any sensationalist language either, with no need for it as the article itself is about a very light hearted topic. No imagery is required either as pictures are used frequently throughout to show the reader exactly what happened. After a few moments of being on the article, a video even plays in the corner of the users’ screen that plays the part of the TV program they’re talking about. This means the reader does not need language in order to visualise the event as it is being shown to them. Article 3 has sensationalist language in but does not come from the writer, with quotes making up a lot of the article, some have examples of sensationalist language that can cause excitement and release a reaction from the reader. One of these is when they mention expletive language that Trump used, saying that Russians are “laughing their a--es off” to Americas allegations of Russia meddling with the election. The language quoted could be regarded as inappropriate by many and adds a shock factor to the article (in the sense of people being shocked that Trump would say that). Imagery was not plentiful within this article as it was mostly a series of quotes. However, it did provide imagery in the sense of it helped readers understand the situation better, by showcasing some of the most important things people involved have said why they said them. Article 4 does not include any sensationalist language due to the sensitive topic at hand, any language like this may cause problems as it could come off as disrespectful towards the victims and their families (as their tragedy is being exploited). The same attitude was shown concerning imagery with the bare minimum being said about the location and the circumstances due to the writer not wanting to glorify the situation in any way.










As expected, article 2 is extremely informal and the use of colloquial language in the headline shows this. The word "neck" has been used as an adjective to describe the way in which the presenters drank the whisky and implies that they consumed the alcohol in a quick, almost unnecessary way. This is expected from this article as the Daily Mail is a tabloid so is bound to use sensationalist language to attract readers to their celebrity/gossip news. In general, the article uses quite restricted language to cater for their mostly C2DE audience. For example, the article mentions how they sipped on "booze", which is popular slang for alcohol used by many people throughout Britain, popularised within areas that the C2DE groups dominate. The main body of the article also consists of plenty of quotes. This is because the article has been published by a tabloid, which often report more gossip than actual news. Due to the nature of gossiping, people just want to know what happened, where and when. Heat realise this and cater for their audiences needs by simply telling them what happened, not bothering with analysis and in-depth explanations which could take away from the escapism that stories such as this can provide for people.




Language techniques were also used in article 1, the first being statistics, which is very common in an article of this genre. They provide the reader with useful information that as fans of the sport or the player in question would want to hear. If at the end of the article the reader feels that they have learnt something, especially things they can share with family and friends, they will keep coming to this source (Sky Sports) in order to gain more knowledge. An example of statistics that they've used is "Firmino also averages 76 sprints per 90 minutes". The article also shows a positive bias towards Firmino throughout the whole article, explaining all the good things about him and how he plays. For example, near the end of the article it suggests that Firmino is crucial by stating they're not sure "whether Liverpool would be able to cope without Firmino". Jamie Carragher is also interviewed who as a previous Liverpool player, is expected to show a bias towards the player. Sky did this so they can get quotes that can provide the article with an excited tone, as he is happy that such a good player is playing for his club. He shows a bias by not saying anything negative about the player but stating things such as "for them to replace Firmino, they will have to do an awful lot".



Paragraphing can really affect the ease of reading and the aesthetic of the article so is important to get right (depending on the articles’ target audience). Article 1 has kept each paragraph to 5 lines each so the reader is only getting short bursts on information at a time. As this is a very statistic based article, it is important for it to be set out this way so said statistics can be retained more efficiently. Sentence structure doesn’t vary too much, with medium to long sentences being used time and time again to provide comfortable and familiar reading (as it doesn’t want to be too challenging due to the nature of the topic). The tone manages to fit perfectly in clever grey area between formal and informal which makes for an interesting read. Quotes are used frequently with former players such as Jamie Carragher giving opinions on the player in question. Within the quotes, explanations of points are made, therefore making the article almost write itself (showing minimal effort may have been required other than sourcing the interviews/quotes, implying it is not intended to be a challenging read). Article 2 had extremely small paragraphs often consisting of only 2-3 lines of text. More focus was on the images and video, with the images having short captions just to explain what was going on in them. With very little content, the topic showed to inspire a bit of a throw away article, with sentences not being able to vary in structure due to a lack of them. The article was informal throughout as the topic was extremely light hearted and didn’t warrant any serious language. Article 3 was mostly made up of quotes so paragraph length was largely based off of the size of the quote. Structure was mostly long due to the mannerisms in which the people being quoted possess, such as not knowing when to pause and continuing with the sentence as it is an easy thing to do when you’re not writing it down and instead just speaking it. The tone was mostly formal because of the serious topic at hand, but some quotes did offer some informal and expletive language such as the Trump quote I mentioned in the previous paragraph. Article 4 kept to short paragraphs consisting of at most three lines of text. The tone was formal and didn’t try anything out of the ordinary to make sure respect was given to those affected by the accident.







M1- Comparisons


Different platforms of journalism present the news in a number of different ways. To identify some real examples of this I’m going to analyse three different types of sources, firstly a print newspapers front cover; secondly an exclusively online source, and thirdly a TV news programme. These all have different conventions but do share some similarities. All will share the same story; the reaction of the nation the day after the result of the Brexit referendum was decided.



The front cover I will be looking at is that of the Daily Mails, published on the 24th of the June 2016. Straight away we can see the image and headline, both with biased connotations. They image is made large and the caption bold in an attempt to grab the reader’s attention, making it the focal point of the cover and a way for the Daily Mail to push their biased view further (as you will not have to read the actual newspaper to know what they think). Emotions of joy and relief are communicated to the reader through the image of an ecstatic Nigel Farage. The crowded room we see him in shares this feeling (as we can see in their facial expressions), sending the message to the reader that the result is what many wanted, with their happy expressions giving the impression that the nation has made the right decision. Now back to the headline which is finished off with an exclamation point to hone in on their excitement and relief. It reads as if they’ve just escaped something that has been holding them back for years. We see this imagery being reinforced in the sub-headline stating “After 43 years UK freed from shackles of EU”. This gives the impression to the reader that the EU was a burden to Britain, further pushing their political agenda. Using the word “shackles” creates an extremely negative metaphor that shows their bias as it portrays and connotes ideas of being locked up against free will. Negative language continues to be used, with the splash below using the “revolt” to refer to what pushed the side of ‘leaving’ to victory. The word revolt refers to action being took against an established ruler or government, often in a violent manner which implies that those who are established rulers have done something wrong, to disgruntle those who have decided to take part in the revolt. Therefore, you could say the Daily Mail are trying to push their readers to agree with the idea (and now reality) of leaving, claiming it was the ‘peoples’ decision and not the governments, so as the reader is part of the ‘people’, they should be as thrilled as they are.


Due to Brexit being the large issue it is, every news outlet was talking about it, including online ones. My example of this is Huffington Post, as an online news platform, it provides the news in a more multi-media way. For example, it inserted a video at the top of the article which showed clips of people on the streets of different European countries to give an impression to the reader of what other people thought of the vote. The video is 46 seconds long, this is significant because of the way media is becoming consumed, especially online. Many readers don’t want to commit long periods of time to news consumption anymore (especially not to one single article) so need content to be quick and engaging, two qualities a video can provide. Embedded tweets also add to the multi-media side of the article by showing ‘Google Trends’ statistics. For example, it tells the reader about how there had been a 680% increase in searches of “Move to Gibraltar” after the EU referendum polls closed. This is a fact used to interest the reader and to inform them about the reactions of the public. An important interactive element of an online article is its link to social media. This is mostly done through a comments section and sharing. This Huffington Post article is no exception, with an embedded Facebook comment section that allows readers to discuss between each other about what they think of the topic and the article. This makes the article interactive for the reader and allows the writer and the Huffington Post itself to see qualitative feedback. Sharing of the article can be done easily using the icons at the top of the article to take you to the post construction part of the social media chosen by the user, with the link to the article already written in. The easy process encourages users to take part, which means more exposure for the Huffington Post.


Finally, TV news also covered Brexit. I have chosen to look at Good Morning Britain on ITV and quickly into their coverage, we see they’re slightly more informal than other outlets such as the BBC with GMBs headline being “bid to save Dave”. Here they have shortened David to Dave in order for the headline to rhyme and for comical effect (as Dave sounds like how his mother would refer to him). Due to David Cameron’s actions before the referendum, the result of it did not help him in the position he held (as Prime Minister) so therefore meant people took him less seriously, this goes hand in hand with the decision to refer to him as Dave as if that word was used by his opponent in the working environment he may have been disgruntled. GMB also use a lot of visuals such as videos and graphics to present their news as this is can engage viewers, especially those who class themselves as ‘visual learners’. They do this as they have to appeal to the whole nation, giving them a large pool of potential viewers. By making their content as easy to understand as possible (using less speech and more graphics) but also challenging viewers by telling them to tweet them, they can successfully appeal to a great deal. Another point I’d like to make is regarding the studio and the delivery of the content. Both of these things are very Americanised to possibly appeal to a much larger, international audience that views this as a more familiar news programme.