The rapid advancements in technology and the increase in use of technology in recent times has changed how we do a lot of things, including how we consume the news. Even though newspapers are still widely consumed in traditional forms such as print and digital, news has gone online. For example, the Daily Mirror sells 564,251 copies of their print newspaper daily. However, their website gets traffic of over 12 million per day across all devices and their Twitter account has over one million followers. By going online, organisations are able to reach a whole new audience from all around the world, getting past the restrictions that print media can put on you. The internet allows you to reach anyone with an internet connection, transforming your national newspaper into a global news source.
Not only does the internet mean that organisation can reach a larger audience, but it also means that the news can be presented in many different ways. Through social media, accounts can post links on Twitter taking the audience to their website. This is a free and effective way of marketing the articles. Due to the trending page and the encouragement of 'sharing', social media can be vital when growing an audience and making your article/news go viral. Even if people do not follow the account, their friends may interact with it so then eventually it will end up on their feed. Using websites to present articles also allows videos to be inserted onto the pages to add a multimedia aspect to the articles. They can keep the readers interest and provide audio when reading the article, this fits with the ever growing trend of consuming more than one medium of media at a time.
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